Lids is leaning into sports fans' wishes to express themselves and their love for their teams as the global sports retailer ...

The refreshed stores lean in to customization, and for the first time customers will be able to digitally personalize ...

Andrew Brandt has been an agent and front office executive. Since 2012 he’s led Villanova’s sports law program, preparing ...

A new store concept from Lids is a case study in how brands optimize in-person shopping for custom products and related sales ...