The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

Lego has revealed what it is calling the biggest evolution of its iconic bricks in almost 50 years, unveiling the new Lego ...

Lego Group, the world’s largest toymaker, has launched a direct attack on screen time, unveiling a new interactive platform ...

Goldin says the Smart Brick and Smart Play are a “platform” that will “evolve,” that the Lego Group “will continue to develop ...

These “Smart Bricks” and “Smart Play” initiatives, just announced at CES 2026, aren’t like the huge Lego Mario toys that ...

The LEGO Group says it will introduce a new “SMART Play" system in 2026 designed to make brick-built creations respond to how ...

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...

An evolution to the standard Lego brick, a tech-filled smart brick means an interactive brick that responds to how you (or ...

Lego is using the galaxy far, far away to launch one of its biggest innovations in years... and it's already raising eyebrows ...

In the Star Wars sets launching with Smart Play in March, the Emperor minifig will play the Imperial March when you sit him on this throne. Ships can blast at each other with laser noises, and ...

The LEGO Group has revealed LEGO SMART Play, a new interactive platform designed to bring LEGO builds to life without the use ...

LEGO has revealed a new interactive system called LEGO SMART Play, which adds built-in electronics to physical LEGO sets to ...