US CMOs rethink strategy as AI influences 82% of hiring decisions, signaling a shift toward smarter, tech-driven growth SAN FRANCISCO--(BUSINESS WIRE)--10Fold, a leading business-to-business (B2B) ...

We look at the findings from the latest IPA Bellwether report, with insights from experts across the marketing industry.

Here's a step-by-step guide to analyze if hypertargeting fits your marketing plan, including its benefits and platforms that make it work.

The future of content marketing in 2025 isn't more content, but better content, powered by storytelling, data, AI, and rigorous measurement.

Seeking to maximize value from generative AI to their business, more organizations are redesigning their workflows to accommodate the technology.

Measuring the ROI of digital marketing isn’t just about crunching numbers; it’s about uncovering what’s truly driving growth.

A study on generative AI use cases shows that marketing is behind personal applications such as therapy and organization.

The Security Business expert integrator panel outlines how a data-driven approach will lead directly to business success ...

Google Analytics 4 events let you zoom in on the actions that move the needle for your business. Here’s how. The post How to ...

In an increasingly data-driven world, measuring and monitoring business performance isn’t just helpful – it’s critical to your law firm’s success.

The CPG marketer reworked creative and media plans to help turn around Special K in the U.K. and is using the same approach for brands like Pringles.

For example, businesses can measure their social equity—a term for the return on investment (ROI) from their social media marketing campaigns. A well-designed social media marketing plan ...