The popularity of gold jewelry makes this pretty apparent. But that’s not the full extent of women’s love affair with the ...

Fast-forward to 2012, however, and a Sri Lankan-British woman is showing us exactly who she is and where she’s from in a music video that has garnered more than a hundred million views on YouTube.

As a child, Lisa Kumar didn’t love the yellow gold she associated with Indian jewelry. But as her mother, now 83, began bequeathing more and more pieces to her, she finally came around.

Gold has been known as the most reliable safe haven asset for millennia, but it is more than an investment for South Asian families. The tradition of daughters inheriting their mothers’ gold spans ...

Every woman has a desire of wearing gold bangles around her arms. Because they are more durable many women prefer wearing gold bangles for day-to-day life and glass bangles for special occasions.

So enthralled is India with gold that Indian households control an estimated $600 to $800 billion worth of it, mostly in women's jewelry. That's four times the U.S. reserves in Fort Knox.