The U.S. market for powder concentrates has exploded in recent years, thanks to the rise of single-serve electrolyte mixes.

When the weather gets hot in summer, hydration is even more important. Gatorade is a good way to go, but which of the different types should you drink?

The Blue Jays backed it up with execution. The pitching held firm late. Louie Varland stepped in and shut down an Angels rally that threatened to undo the lead. The Blue Jays stayed composed under ...

Snack and beverage company PepsiCo announced on April 16 that it would remove artificial dyes from three of its Gatorade drinks. The fruit punch, lemon-lime and orange varieties of the Gatorade Thirst ...

There’s a new star on the NBA scene. This star is not putting up epic numbers for a championship contender, or playing lockdown defense on one of the toughest assignments in the league. This star is ...

In October, PepsiCo confirmed plans to replace artificial dyes in Gatorade with natural colors Pepsico PepsiCo, the company that owns Gatorade, is rolling out three new features to help improve your ...

Add Yahoo as a preferred source to see more of our stories on Google. In a stunning pivot, Gatorade is leaving athletes behind for the everyday person. Developed for elite athletes in the collegiate ...

Gatorade beverages are switching from artificial food coloring to plant-based dyes this year, marking a win for the Make America Healthy Again movement, which has sounded the alarm about the health ...

PepsiCo is repositioning its Gatorade brand to target a broader consumer base, moving beyond its traditional focus on elite athletes to address what the company describes as widespread dehydration ...

This is read by an automated voice. Please report any issues or inconsistencies here. Sixty years after it invented sports drinks, Gatorade is making a surprising pivot: It’s no longer focusing ...

Sixty years after it invented sports drinks, Gatorade is making a surprising pivot: It’s no longer focusing primarily on athletes. What to know about a Tennessee man known for making racist videos now ...