In 2019, Coke opted to resuscitate one of its most controversial marketing decisions, the ill-fated 1985 launch of New Coke.

It comes after the brand's parent company, PepsiCo, announced plans to phase out artificial dyes in certain products Kimberlee Speakman is a digital writer at PEOPLE. She has been working at PEOPLE ...

(RTTNews) - Gatorade, a division of PepsiCo (PEP), announced that it has launched Gatorade Lower Sugar, a new science-backed hydration option designed for those seeking fewer sugars without ...

Gatorade Lower Sugar is science-backed hydration with no artificial flavors, sweeteners or colors and 75% less sugar than Gatorade Thirst Quencher. Available nationwide starting March 2026 in four ...

WNBA royalty takes center stage in Gatorade's newest commercial. Indiana Fever star Caitlin Clark is featured in the advertisement for Gatorade Lower Sugar with basketball legend Candace Parker doing ...

One of my biggest red flags is that I absolutely despise drinking plain water. And while I do subscribe to TikTok’s "three drink rule"—one drink for hydration, one for energy, and one for fun—I ...

Caitlin Clark gave a young fan a rare, unreleased pair of signed Kobe 6 Protros. The gesture followed their joint appearance in a recent Gatorade commercial. The gifted shoes, dubbed 'Vanessa Bryants' ...

Assorted Gatorade bottles on store shelves - Brandon Bell/Getty Images Gatorade is a popular beverage among athletes, gym goers, and just those who want to replenish electrolytes due to the drink's ...

The Gatorade shower is one of the top Super Bowl novelty prop bets available each year. Find out which color was used this year at Super Bowl 60 in Santa Clara, CA. Gatorade rose to prominence in the ...

One of the most exciting non-game prop bets has nothing to do with the performance of either team during the game. Gatorade became the official sports drink of the NFL in 1983. Since then, fans ...

The Super Bowl is built on tradition. Cracking open a beer, demolishing a plate of wings with friends, filling out Super Bowl Squares, and at this point, betting on the color of the Gatorade shower.

Super Bowl Gatorade Bath History: What are the Chances for Each Gatorade Color Based On Past Super Bowls? The Super Bowl Gatorade bath remains one of the most iconic and unpredictable traditions in ...