Powdering the drink reduced shipping costs.) So when Americans thought about a powdered fruity drink mix (at least one that was not "Tang"), "Kool-Aid" came to mind as the market leader.

And some people will insist that “drink the Kool-Aid” stems not from Jonestown but from “The Electric Kool-Aid Acid Test,” Tom Wolfe’s 1968 book about the psychedelic peregrinations of ...

The phrase “drinking the Kool-Aid” refers to followership at its worse. It was coined after a delusional, pseudo-guru named Jim Jones led his cult, the Peoples Temple, to mass suicide. Over ...

Nov. 18th will mark the 40th anniversary of the Jonestown Massacre, in which "drinking the Kool-Aid" was a pivotal part in the deaths of 918 people, mostly Americans, in a commune in Guyana.

In 1927 a Hastings, Nebraska man named Edwin Perkins (1899-1961) invented a new and economical drink that consumers could make in their own homes. All that was ...

Over the years, the “drinking the Kool-Aid” expression has become a shorthand for cultish conformity. Skepticism—the enemy of blind adherence—is a handy defense mechanism.

And some people will insist that “drink the Kool-Aid” stems not from Jonestown but from “The Electric Kool-Aid Acid Test,” Tom Wolfe’s 1968 book about the psychedelic peregrinations of ...

Lifestyle Starbucks Daum: Don’t ‘drink the Kool-Aid’ Originally published November 22, 2011 at 7:01 pm Updated November 22, 2011 at 9:01 pm ...