The Digital Marketing Certificate from Saint Louis University focuses on understanding and marketing to consumers in a digital and social media context. Students will gain a broad understanding of ...

Measuring the ROI of digital marketing isn’t just about crunching numbers; it’s about uncovering what’s truly driving growth.

Opinions expressed are those of the author. Digital marketing is poised to evolve in unprecedented ways this year. Due to rapid technological advancements and ever-shifting consumer behaviors ...

Digital marketing trends are changing the industry fast. The global digital advertising market will hit $786.2 billion by ...

Higher customer expectations will become the new baseline. As the goal posts continue to move in the digital marketing environment, marketing leaders will need to enhance their skill sets to improve ...

Digital marketing is about more than figuring out how to use the latest social media platform to promote a product or organization, but that’s certainly part of it. As digital technologies and ...

Digital marketing involves working across a lot of social media channels. It’s about communicating to your customer what you do. It involves creating content, brand strategy and working on fan ...