Measuring the ROI of digital marketing isn’t just about crunching numbers; it’s about uncovering what’s truly driving growth.

Co-founded by Travis Herndon and James Kelly, HK Digital takes a Direct-to-Expert approach to cut out bureaucracy and ...

US CMOs rethink strategy as AI influences 82% of hiring decisions, signaling a shift toward smarter, tech-driven growth SAN FRANCISCO--(BUSINESS WIRE)--10Fold, a leading business-to-business (B2B) ...

To stay competitive in the iGaming market, companies need to closely monitor their key performance indicators, or KPIs. They ...

Bigger Budgets Don’t Translate to Higher KPIs While 56% of companies reported an increase in their marketing budgets in 2025 ... 10Fold is a leading Deep Tech integrated PR and digital communications ...

There's an industry estimated to be worth $32.55 billion (Influencer Marketing Hub, 2025) this year — and it's not going ...

AI is focusing on deeper insights for sustainable growth and long-term value, from predictive performance modeling to ...

After six years at Electronic Arts and ten years rising through the ranks of The Lego Group, Louise French now heads up ...

Executive SummaryThe automotive industry is at a pivotal crossroads where traditional business models are being reimagined ...

AI enhances every marketing funnel stage, from predictive analytics in audience discovery to AI-driven retention strategies.

Stop building data and martech solutions no one uses. Start activating transformation that delivers real ROI. The post 4 ...

Meet the judges of The Drum Awards. We celebrate the best in brand-building and creative strategy, and our Judge of the Day ...