You can trace the word “kawaii” all the way back to the start of the 11th century, when an early form of it, “kawayushi,” which at the time translated more to “having pitiable qualities ...

Baby Elephant Trying to Hug His Caretaker Is Absolutely Too Cute to Resist originally appeared on PetHelpful. Imagine being ...

The Japanese word “kawaii” made it to the English vernacular, but its deeper cultural meaning has been lost in translation.

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Integral to the global phenomena of cute, the exhibition asserts, is “kawaii,” a Japanese word which literally translates as “cuteness.” According to the exhibition, ...

Kawaii: Going crazy for cute the Japanese way. Kawaii, or a love of the adorable, is huge in Japan – and it’s big here too. Bless, says Will Coldwell. Will Coldwell. Friday 31 May 2013 15:26 BST.

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In Western culture, we’ve come to think of kawaii as a synonym for cute. In Japan, where the kawaii aesthetic has been its own pop culture phenomenon for decades, the word is a bit more complex.

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Made popular by its seemingly unthreatening nature, cute’s quest for world domination suggests there is more to the phenomenon than its charming exterior might imply.