Strong channel relationships do tend to benefit your operations and those of your partners, but ultimately, they’re for your ...

So before embarking on a successful return on customer engagement strategy ... An agreement needs to be reached on the ideal customer experience across every stage of the lifecycle before making ...

Customer experience and engagement have evolved from table stakes to points ... you first need to inventory all the touchpoints your customers encounter throughout their entire life cycle. Make a list ...

Here’s a question for business leaders: When was the last time you or someone on your team had a frustrating experience ... over customer needs. I see it constantly—the customer lifecycle ...

Businesses can capitalize on NFC capabilities that are more widely available with most smartphones supporting them.