Later, the single Nike stripe became the company logo, and this logo has become the signature logo of Nike's entire brand of sports apparel. Good logos are critical for a business, as they ...

and the 2017 logo for Rolls-Royce the industrial technology company and the 2020 logo for Rolls-Royce Motor Cars share a spread. London-based Pentagram partner Angus Hyland edited the book.

Auto makers live and die on the strength and reputation of the brand icons that decorate their vehicles. Sometimes, ...

Some of today's most recognizable logos looked vastly different when they were first introduced. McDonald's first logo, for example, featured a winking cartoon chef called Speedee, a predecessor ...

3. Kodak: first and last In the beginning, Kodak was a single print advertisement with "The Kodak Company" strung across the top in a simple serif font. The company created this first logo in 1907.

Credit: Loooop Studio We've seen plenty of designers' unique takes on iconic logos, but here's one project that draws a line under the rest. French designer Stephane Leopold, co-founder of Loooop ...

"[The logo's] contemporary collegiate lettering includes an embedded numeral '10' in the word 'BIG,' which allows fans to see 'BIG' and '10' in a single word." The pharmaceutical company's logo is ...

Its brand guidelines offer a detailed explanation for the company’s logo, which it calls “blossom ... ant-lovers (formicidaephiles?), and a single queen can fetch almost £100.

But a well-designed logo can do more than identify a company or brand: It’s also an opportunity to communicate something to consumers. One popular way to do this is by incorporating hidden ...