Brands are gearing up for America's 250th birthday celebration. But invoking an all-inclusive patriotism that doesn't ...

Coca-Cola is treating the 2026 FIFA World Cup as its largest global activation, using the tournament not just as advertising ...

The collectible cans and bottles include digital elements that can be scanned to access interactive experiences.

Build Around a Five- Year Customer Cluster A customer cluster is a group of related customers who share similar needs, behaviors, or characteristics. Instead of chasing random, one-off customers, you ...

The restaurant industry has been struggling with declining traffic and sluggish sales growth.

The Coca-Cola Company has set out more plans to invest in its production of Fairlife milk in the US. A $650m project will see Coca-Cola add more production lines at its Fairlife manufacturing facility ...

With the World Cup less than three months away, Coca-Cola North America is going into greater detail around its partnership with sports memorabilia firm Panini America, per information shared with ...

Coca-Cola is serving up Diet Coke and SmartWater in what has become an unusual place for the company in recent years: a big Hollywood film. The beverage giant’s many products often appear in movies ...

View post: Walmart's $69 3-tier laundry organizer is on sale for $37, and it has removable baskets Limited-time offers (LTOs) drive traffic to retailers and restaurants. Some of those offers, like ...

Coca-Cola (KO) returned +140.27% over 10 years and +13.44% over 1 year with Zero Sugar volume up 14%. PepsiCo (PEP) returned +120.04% over 10 years and +9.98% over 1 year with a $1.993B Rockstar write ...

Consumer brands are starting to treat artificial intelligence as part of everyday marketing and product development rather than an experimental tool. At The Coca-Cola Company, executives say digital ...

The soft drinks giant has quietly ceased production on a sweet-flavored drink with an old-school style. Coca-Cola Orange Cream will be discontinued and replaced by Coca-Cola Cherry Float. Coca-Cola ...