The tech house, upgraded perfumes, unlocking potential, stylish pop-ups, prepping for Eurovision, facial repair, tuna ...

From delicate, floral fragrances to cherry blossom-powered skincare, the beauty world is besotted with the pink flower this ...

Gourmand perfume isn't just about smelling like desert and 'you smell good enough to eat' isn't just a saying; brands are ...

It's time to be a leading man. Inside, see the sexiest aftershaves for men in 2025, from brands including Tom Ford, Jo Malone ...

Ava Phillippe is ready for spring. The model, 25, serves as a Vince Camuto global ambassador and attended the launch of the ...

YSL Beauty is adding to its exclusive unisex couture fragrance collection Le Vestiaire des Parfums with newest fragrance Muse ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

So, where are the best affordable perfumes? Do they even exist? “There are plenty of key notes found in designer perfumes for ...

The best fruity perfumes are far from a one-size-fits-all operation. Yes, sweetness is at the heart of these ...

Welcome to the world of gourmand fragrances, where a scent might include notes of croissant, apple brandy, matcha, or even ...

If you don’t like gourmand scents, this won’t be for you. Sabrina launched this as the original Sweet Tooth perfume and she made it smell just as it sounds. At first I was hit with the creaminess of ...

A writer tests out and reviews Bath & Body Works' viral Everyday Luxuries collection, which is inspired by designer perfumes ...