Experts explain whether "brain rot" is real, a sleep scientist shares the best time to set your alarm to avoid hitting snooze, and more from TODAY for June 6, 2025.

Brain rot, a phrase popular among Gen Z and Alpha, is also a notably self-deprecating term, Benjamin K. Johnson, Ph.D., an associate professor of advertising at the University of Florida, tells ...

Researchers lack sufficient data to fully understand the concept of brain rot and what it might lead to. "There really isn't a coherent science around it," Benitez said.

In 2024, the Oxford University Press declared “brain rot” the word of the year. If Ohio is just a midwestern state to you and mewwing is something your cat does, you might not be as familiar ...

In our fast-paced world, maintaining mental sharpness is crucial. "Brain rot" can occur quietly. Thankfully, simple daily habits can greatly enhance cognitive health. Here are some effective ...

Ballerina Cappucina, for example, now has babies with other Italian brain rot characters. “It’s not one person making all of this – it’s kind of turned into this big Internet collaboration ...

Brain Rot Comes for Italy Meet Ballerina Cappuccina and the Italian brain rot crew, an absurd group of A.I.-generated characters that are flooding TikTok. Share full article 107 ...

“To me, that’s good news, that it’s not permanent brain damage,” says Dr. Small. Here’s how experts would treat and prevent brain rot: Set time limits on social media.

Brain rot symbolizes the erosion of our attention spans, creativity, and critical thinking as we get drawn ever deeper into the expanding vortex of our online space, meandering through endless ...

He showed CBS News MRI images from a 2021 study in Korea that showed major increases in brain activity — the negative effects of smartphone addiction. "This is showing where the brain is working ...

Brain rot was the 2024 word of the year. It describes doomscrolling and social media hurting your health, but running can improve brain health.

Brain rot has also been degrading peoples’ memories, which is another essential storytelling skill. The Conversation says TMU researchers asked students to watch a two-minute video to test their ...