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PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

We’re four months into 2025, but as far as Coachella is concerned, it may as well be 2005 all over again. Festivalgoers ...

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For Kriti Gupta the recent Reformation scandal is just another example of fast fashion brands wildly appropriating South Asian culture.

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From casual chic to festive glam, these kurti sets offer the perfect blend of comfort, colour, and style. Shop co-ords that work for every occasion.