In dominating consumer devices, Apple sold users on the promise of privacy. To compete in AI, it may have to pivot.

Apple is doubling down on the adorable mini-Finder character it created for the MacBook Neo campaign. Watch the ads here.

Apple last month discontinued its final product available in (PRODUCT)RED, as the iPhone 14 Silicone Case in that color is ...

A scrawny hippie and a nerdy engineer who became prank-playing friends vowed to change the world when they founded a Silicon ...

Over its fifty-year history, Apple has had its share of ups and downs. The near-ubiquitous tech giant was not always so, and ...

Apple's website homepage is doing its part for the company's 50th anniversary celebrations today, showcasing a special ...

Countercultural mythmaking and global corporate dominance have helped the tech corporation sail through criticism.