Seaweed: it's claimed by some to be the most mineralizing vegetable on Earth. Indeed, seaweed has been eaten for centuries by ...

In John Grant’s book After Image: Mind-altering marketing, he calls this a branded concept. Personally, I prefer to call it a ...

America's 50 states can all boast something they're uniquely famous for. This can be anything from a product or service to a sport or a law. In fact, all sorts of things have happened across the ...

Nexad, a new adtech startup building a network for AI-native advertising, secured a seed investment round.

After several weeks and thousands of votes, TV drug ads from Apellis Pharmaceuticals and AstraZeneca found themselves in the ...

In this landscape, user acquisition (UA) has become a decisive factor in determining success. Traditional methods for creating marketing assets—such as ad copy, visuals and videos—are increasingly ...

A new ad from the Coca-Cola Co. opens with a shot of a typewriter clacking out Stephen King’s The Shining. The viewer follows ...

Virgin Atlantic launches a new global ad campaign spotlighting diverse destinations over identity, featuring the voice of ...

In today’s world, having a great product or service is only half the battle. The real challenge? Getting people to know about it. That’s where digital marketing steps in. It helps small businesses ...

To measure alignment, our research assumes we can compare what humans want with what AI wants. Human value data can be collected through surveys, and the field of social choice offers useful tools to ...

Learn how data clean rooms help marketers navigate challenges in data fragmentation and stringent privacy regulations.

Despite disruption in the tech space, with mobile-first design and social media becoming increasingly important for brands, ...