Architecture tells the story of a city, its history, culture, and vision for the future. For those of us who find beauty in ...

Tired of a brand voice that sounds like a corporate robot? We're breaking down 15 of the best brand voice examples from disruptive startups to global icons. Steal these lessons for your own small ...

Stop "purpose-washing" and start building an authentic brand. We define cause marketing and break down 15 real-world examples (the good, the bad, and the brilliant) to show you how to do it right. Let ...

We live in the Anthropocene, a time that privileges the human experience above all else. The planet is continually harmed and exploited, making people seemingly oblivious to the human interactions ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

A sole proprietorship is one of the most straightforward and cost-effective forms of business ownership, admired for its ease of setup, simple maintenance, and complete control for the owner. It ...

As inflation continues, companies are pulling out all the stops to suck more cash out of consumers without directly raising prices. This phenomenon, often called “sneakflation,” seeks to lower the ...

CHANNEL 5. BIOMIMICRY, IN SHORT, IS LEARNING FROM NATURE. IT’S NOT JUST THE SOLUTIONS. IT’S ALSO THE PROCESS. WHAT DID NATURE DO? BUT HOW DID NATURE DO IT? PETER LAWRENCE IS PRESIDENT AND CO-FOUNDER ...

LATE 1990S, IS ACTUALLY A SIMPLE CONCEPT. IT’S IMITATING NATURE TO SOLVE PROBLEMS OR INVENTING SOMETHING, USING NATURE AS INSPIRATION. NATURE IS THE PATHWAY TO SCIENCE AND INVENTION. HERE AT THE ...

To learn more about our editorial approach, explore The Direct Message methodology. In today’s landscape, content marketing remains crowded—and thought leadership is often reduced to a numbers game: ...

Architects learn from nature and develop ways to design and build homes, schools, and other constructions. It’s called biomimicry. Take a tour with Boise architect Andy Erstad and see biomimicry in ...

How does nature make durable materials like corals without heat or a kiln? How do peacock feathers get their beautiful colors? And how do geckos stick to all kinds of surfaces, allowing them to run up ...