As TikTok faces a potential US shutdown, brands and marketers are planning where to shift sponsored content.

TikTok might be gone — but its effects have changed us forever. Whatever happens to the app, the TikTokification of American life is here to stay.

With President-elect Trump adding uncertainty around whether a TikTok ban will go into effect, the focus is now turning to companies like Google and Apple.

Experts say no other app presents the same economic opportunities as TikTok, creators fear loss of income if app shutters.

I immediately thought of Vine this morning, when the Supreme Court upheld a law that requires TikTok to be sold by its Chinese parent company or face a ban in the United States. After I saw the news I then checked TikTok.

After a decisive loss at the Supreme Court, the app is set to be blocked in the U.S. starting Sunday, ending its streak of Houdini-like escapes.

The fate of Tiktok is in the hands of President-elect Donald Trump after the Supreme Court upheld the ban Friday..

The Supreme Court unanimously upheld a law that could ban TikTok in the U.S. by this Sunday unless its Chinese owner sells it. The Court said TikTok's popularity made it a threat to national security.

TikTok is an AI app. Not an “ask a bot to do your homework” kind of AI app, but an AI app all the same: Its algorithm processes and acts upon huge amounts of data to keep users engaged. Without that fundamental, freakishly well-tuned technology, TikTok wouldn’t really be anything at all—just another video or shopping platform.

The U.S. is inching closer and closer to a potential TikTok ban — with the nation’s highest court upholding a law that’s set to officially cut the cord and halt new downloads off the app starting Sunday.

ByteDance has until January 19th to sell TikTok to a non-Chinese owner, or see the app banned in America. As the chances of a ban have grown, following the Supreme Court’s decision on January 17th to uphold a sell-or-ban law passed last year,