Elon Musk's close ties to the president is one factor enticing advertisers to return and investors to buy its debt.

However, since November 2023, when Apple stopped advertising on Musk's X, the platform formerly known as Twitter, a lot has happened. Namely, Donald Trump was elected president once again, and this time, Musk is essentially operating as his right-hand man.

Apple was among several major advertisers, including Amazon, Disney, Comcast, Warner Bros. Discovery, and IBM, to pull out of the platform in November 2023 over concerns regarding controversial remarks about antisemitic conspiracy theories and white pride made by X owner Elon Musk.

X's pool of advertisers is growing, but it's far from recouping the revenue lost in the ad exodus following Musk's 2022 takeover.

Apple pulled its advertising on X after Elon Musk replied to an anti-Semitic comment on the platform. In 2025, Apple has started buying ads on the platform again despite Musk seeming to do a Nazi-salute during a speech at the Trump inauguration and endorsing far-right candidates in Germany.

Apple this month started advertising on X for the first time in more than a year. The company had stopped advertising on the social media platform

Apple has resumed advertising on Elon Musk’s X social network as of this week. Apple had halted all advertising

Apple is once again running ads on the social media platform X, after the company previously stopped all advertising on the website due to the presence of objectionable content on it.