The Feed. Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Leading brands are using an ineffective combination of media channels for their campaigns, a major new study has found, with many optimizing for reach instead of for brand metrics that will yield more ...

Coca-Cola has taken an early leadership position in AI with initial activations in 2023 and now in ‘24 with an AI-generated Christmas spot (alongside other customer-facing uses of the technology) – ...

Startups chasing growth often neglect the importance of brand building, essential to longer-term success. Co-founder and CEO at Tracksuit, has tips on how best to overcome this blind spot.

Inconsistency costs brands up to £470m this year, new research from System1 and the IPA suggests, with brands that demonstrate consistency counting the benefits of creative wear in through greater ...

While 96% of business-to-business (B2B) marketers agree that brand governance – the process of ensuring all communications, activations and touchpoints meet common guidelines and standards – is very ...

Putting peer-reviewed, in-market GenAI synthetic research tools to the test by stacking process, inputs/outputs, insights, and directional strategy against traditional organic methodology. If ...

An overview of WARC's latest advertising spend forecasts by medium, product sector and media owner in 100 markets worldwide. WARC’s latest global projections show that the ad industry is on track for ...

At over 400 million strong, the Indian middle class isn’t just a consumer segment but far more. Their ever-increasing disposable income, evolving aspirations, and changing cultural values—all ...

Positive brand equity drives sales, increases profit-margin per customer, builds loyalty, and grows market share. According to 2024 GWI data, there is a clear motivation from shoppers to wait for ...

Marketers are positive about the role of retail media in their media plans; however, some signals suggest the channel is suffering a few growing pains that need to be addressed. As the retail media ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...