The Feed. Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

While 96% of business-to-business (B2B) marketers agree that brand governance – the process of ensuring all communications, activations and touchpoints meet common guidelines and standards – is very ...

This report, based on Ascential’s "STEPIC" framework, examines the six dimensions of society, technology, economy, policy, industry and creativity, which helped lay the groundwork for the latest ...

At over 400 million strong, the Indian middle class isn’t just a consumer segment but far more. Their ever-increasing disposable income, evolving aspirations, and changing cultural values—all ...

Putting peer-reviewed, in-market GenAI synthetic research tools to the test by stacking process, inputs/outputs, insights, and directional strategy against traditional organic methodology. If ...

Summarises current thinking about how to advertise effectively, given the current sense that advertising is not driving the growth it should be. Brands should invest in excess share of voice, but the ...

Booking.com is the world's leading brand for booking online accommodation reservations. Its mission is to make it easier for everyone to experience the world, which it accomplishes by staying ...

As inventor of the granola bar with 'Nature' in our name, we accept our responsibility to help protect the environment. To drive impact, we embarked on a company and category-first – a snack bar ...

Rebound ratings to pre-2020 levels and re-energize brand love for the NBA while celebrating the league's 75th anniversary. Showcase the breadth of the NBA community and its impact on the court and in ...

General Motors (GM), the automotive company, aimed to establish itself as a thought leader in driver safety by addressing the emotional aspects of driving and promoting mental well-being in the ...

Miller Lite, a beer brand, aimed to reinvigorate its brand and business in the U.S. light beer category, which was struggling against the rise of seltzers and flavored beverages.