A new brand campaign and positioning from The New York Times is quite a big deal, especially with a new agency after a long ...

Edinburgh agency Leith may have lost longstanding account Irn Bru to sassenachs Lucky Generals but it's now been re-united with another inconic Scottish brand, Tennent's Lager (which it handled up ...

Always a bit nerve-wracking when you build a campaign around a current sporting event. Lacoste is betting on brand ambassador Novak Djokovic in the US Open tennis (he's won a record 24 slams already ...

Clients can come from all sorts of places, and Ark, the agency founded by ex-adam&eveDDB CEO Mat Goff, has found a new one in ...

Getting on with business is what you need to do when the wolf is circling and the enemy is at the gates and Ogilvy UK, a big ...

Back in 2017 WPP hit a dizzy market value iof £23bn, today it’s £4.38bn. A bargain, surely, for someone. With debt taken into account and a buyout premium it would be anyone’s for £8bn, about a third ...

Three ads this week have come under fire for overstepping the bounds of what's acceptable to the public. In every case, the marketer has underestimated the consumer's desire for advertising that meets ...

With a new football season comes a spate of ads taking “the beautiful game” very seriously indeed, so it’s good to see a campaign that does the opposite. For Uber Eats’ Sky Sports idents, Mother ...

CMO Pete Harbour says: “Hellmann’s is one of the world’s most classic brands – it made sense to come back to this classic line while also having a bit of fun with it. Our goal is always to ensure ...