Explore sustainable programmatic advertising practices that not only cut energy waste and lower carbon emissions but also ...

Learn how operationalizing voice of the customer data in real-time improves frontline performance, customer satisfaction, and ...

Most B2B marketers say they plan to moderately increase their spend on marketing automation in 2025, according to recent research.

Learn how to craft a tech PR strategy using storytelling, thought leadership, and media outreach to grow visibility and ...

Has ChatGPT been sending traffic to external sites? Are people enabling the platform's SearchGPT feature? Does search intent ...

Which messaging tones and themes in B2B prospecting emails are associated with higher lead rates? Which types of prospecting email subject lines do B2B buyers find most compelling? To find out, ...

Google Analytics is an incredibly powerful tool for measuring digital performance. It can also be quite overwhelming, especially when trying to figuring out which of the many available insights you ...

Almost all marketers want to increase response rates to their email-based customer experience measurement programs, and the first step they take is usually to shorten the survey. However, that is ...

First-party data is, as the kids say, having a moment. The concept resurfaced in the public consciousness when Google postponed its anticipated phase-out of third-party cookies on Chrome until 2024.

Graphic design will be more striking and more inclusive in 2022. That's according to Venngage, which recently published its predictions for the year ahead. An infographic (below) presents the graphic ...

Nothing in email marketing is static because ESP technology, inbox providers, and—most important—people's behaviors are constantly changing. That change extends to the email newsletter, a mainstay of ...

How are small businesses using artificial intelligence tools to create and improve their content? What types of content are they creating with AI? How are they checking the quality of AI-generated ...