The best original content doesn't begin with a creative spark, but instead with a deeper analysis of its target audience ...

The pop phenomenon Taylor Swift and a competition for a limited edition Heinz sauce: the connection between the two is not immediately obvious. But Heinz is cleverly capitalising on an opportunity to ...

Meat & Livestock Australia (MLA) is back with its annual summer lamb campaign, depicting lamb as the antidote to growing cultural divides between generations. Former AFL player Sam Kekovich returns as ...

Marketing stunts are often elaborate and attention grabbing – and Nike’s latest campaign, which featured a basketball match held atop a purpose-built floating court on Lake Bled to celebrate the ...

Marketers, it’s SAP Emarsys chief revenue officer Thomas Harris’ last piece in his highly popular exclusive three-part series for Marketing Mag, offering an in-depth exploration of AI’s impact on the ...

The the traditional model for media companies is changing and at the centre of that shift is the Gen Z and millennial female ...

Marketers are working off the wrong assumption that the role of a ‘copywriter’ is just about execution, overlooking the ...

Video podcasts are a gateway to younger audiences, which is highly relevant for brands thinking about how to communicate with ...

Specialist marketing recruitment agency iknowho launched its annual insights guide, revealing salary, flexibility and AI upskilling are key concerns across Australia’s marketing industry. Using data ...

Marketing will keep you updated with all of the movements within the industry in August 2024. This article will continually update throughout the month. TAG appoints Ben Desailly as martech and data ...