If the ad industry treats these reforms as a catalyst for transparency and legal soundness, the codes could be pivotal to ...

It has partnered with CambrianEdge.ai, advancing its two-year shift into an AI-powered, pod-based agency model.

Google’s annual anthem film caps off a slate of new creative recently released from the tech giant to promote its search and ...

Agencies that see marketing as one coherent journey rather than a sequence of disconnected tasks will win the game.

For the creative industry, this is no longer a conversation about technology adoption. It’s a conversation about craft.

Maurice Lévy opened his address at Publicis Groupe’s 100th birthday party in Paris with a quip that he had received strict instructions from his successor, Arthur Sadoun, not to speak for too long and ...

Articles written by Girish Rowjee ...

Despite this, the IPL set a groundbreaking online broadcasting record, with over 384.6 billion minutes of watch time.

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On November 21, 2025, India rolled out four new Labour Codes, replacing 29 existing central labour laws. This consolidation marks a landmark shift in the country’s employment framework. It aims to ...

Campaign’s take: OpenAI’s first integrated India campaign for ChatGPT plays straight into the country’s favourite brief: ...

Totalling $25 billion higher than Netflix’s bid, analysts say whichever company ultimately secures WBD will gain a decisive advantage in the streaming wars.