Interpublic Group has reduced its global workforce by 2,400 employees, or about 4.5%, since January, as it prepares to be taken over by Omnicom. According to its SEC stock market filing for the second ...

Marketing departments are in the midst of a substantial reconstruction of their operations as they integrate generative AI into their workflows, an effort that is expected to have a trickle-down ...

As traditional search engines lose ground, China's Gen Z are increasingly turning to social media and AI tools for quicker, more relatable answers.

From the first prompt to the final cut, Campaign takes an inside look at how agencies are actually using GenAI tools as they integrate them into their everyday creative processes.

See the full list of 2024 Spikes Asia awardees, including the just-announced Grand Prix and special awards winners.

We live in an era of globalization and fluid national borders. Large waves of immigrants—including South Asians and Chinese to Canada, Hispanics to the US, Asians to the UK, North Africans to France ...

ChatGPT is being hailed as the future of digital advertising, but experts warn that it may be an overstatement at this stage. How should agencies and their clients approach ChatGPT?

Total headcount fell 1,000, as job reductions more than offset acquisition of 2000-strong Flywheel, and agency group plans further staff cuts to save US$330 million.

There was intense competition between Publicis' Leo Burnett and Ogilvy at the 2023 Southeast Asia AOY awards last night, with the former ultimately taking home the bulk of the metal haul.

As the deinfluencing trend gains traction in Asia, how can brands and marketers best respond? And will it spell the end of influencer marketing as we know it?

Marketers need to be conscious of shifting spending patterns and sensibilities among this group, a new report shows.

The agency’s performance across both business and creativity didn’t quite match 2022’s. However, with a new leadership team in tow, VMYLY&R should be ready for a wave of change and innovation ...