This article argues for a paradigm shift in the use of AI in marketing: Efficiency should not be the primary goal of AI ...

Platform business models create value by enabling direct interactions between groups. This overview covers their key characteristics, major types, benefits, risks, examples, and strategies for ...

This article shows how brands can gain new target groups, generate attention and optimize costs and pricing through cooperation.

Explore 13+ AI threats, from biases to superintelligence. Understand risks, future challenges, and how we can prepare for AI's evolving impact on society.

This article explores the growing wealth of Philippines' citizens, the demand for broader financial services, and the current state of the country's wealth management sector. The article delves into ...

Data, Insights and AI - we are in a new business world and management is evolving too. This article will help you understand the future of management.

Understand the PDCA cycle's role in continuous improvement, its applications across industries, and its potential to transform organizational culture, processes, services and products.

Chinas ambitions to be a worldwide leading industrial nation by 2049. See what Made in China 2025 involves and why this is so important to understand.

As digital and structured as our modern world may be, parcel delivery is still surprisingly inefficient. In the following, we provide an overview of the reasons. In the delivery industry, there is an ...

Intercultural competence promotes communication, cooperation and innovation in the global economy and creates an inclusive corporate culture.

What actually is a BarCamp or unconference? You often hear about it, but what exactly is behind it, how does it work and a few tips about it can be found in this article.

In today's digital age, it is essential for companies to keep up with the times and interact with their customers in an appropriate manner. This era emphasizes the importance of platform marketing, ...