Data clean rooms are a great solution to privacy and data sharing issues -- if you find the right one.

Marc sits down with Zach Vidibor, CEO of Octave, to discuss the challenges and opportunities in modern go-to-market strategies. The conversation delves into the intricacies of delivering personalized, ...

Brands’ retreat from Pride costs them credibility Consumers across the political spectrum lose faith in brands that flip-flop on political issues.

Can I be honest about AI? It looks incredibly promising, but it doesn’t quite deliver what the flashy demos and overenthusiastic hype would have you believe. Like many new technologies riding the ...

Over the past decade, marketers have become experts in identity resolution. We’ve mapped behaviors across devices, stitched together customer records, and built sprawling graphs that promise a ...

Threads is proving to be a serious Twitter/X alternative. Updated with the news that Threads is catching up to X in terms of mobile users.

Finally, annotations return to Google Analytics. Use them to capture business context, align teams and speed up your analysis.

Join us for a live panel discussion on how top brands are using Customer Data Platforms (CDPs) to unify customer data, streamline operations, and build real-time profiles that drive measurable growth.

Customer relationship management (CRM) news, analysis, trends, information, and how-to guides from MarTech, the publication of record for marketing technologists.

Digital asset management (DAM) news, analysis, trends, information, and how-to guides from MarTech, the publication of record for marketing technologists.

TikTok is an essential tool for B2B marketers to connect with customers. Updated with details on TikTok's new AI tools for advertisers.