Josh Selig, founder and president of China Bridge Content, works closely with Chinese companies and for the Toy World Kidult supplement, shares why they’re all so keen to work with Pop Mart.

Beginning 19th June, Bluey, Bingo, Mum and Dad are coming to Fruit Ninja Classic+ for the first time for a special crossover experience, exclusively on Apple Arcade. Hot on the heels of the Lego ...

Created by South Korean IP owner Roi Visual, Robocar Poli is a global pre-school brand, with a distribution footprint covering 145 countries available in 35 languages. Independent content ...

On the back of Hippo Blue’s successful Disney-themed launches last year, new collections celebrating Star Wars and Lilo & Stitch are launching this month. Hippo Blue, a leading brand for ...

This immersive game draws kids and families into a cinematic dragon-training quest just ahead of the highly anticipated live-action How to Train Your Dragon. The launch of How to Train Your Dragon ...

A reflection of the growth and success of this category, Toy World’s 62-page standalone Kidult supplement contains a raft of product information, insight and opinion. Toy World is proud to ...

Immersive Everywhere’s groundbreaking experience for pre-school children, Peppa Pig: Surprise Party, is opening at Metrocentre Gateshead in autumn 2025. This autumn, Peppa Pig will be brought ...

The new series is based on the best-selling French children’s book Mister Crocodile is Very Hungry from Joann Sfar. Nickelodeon has announced the acquisition of Mr. Crocodile, a new animated ...

Edx Education will be hosting a The Very Hungry Caterpillar-themed marquee, with five play zones and a butterfly zone, designed to bring Eric Carle’s world of discovery and creativity to life.

Total Chaos is the property’s first-ever official Flash Gordon CCG and is now available through crowdfunding platform Kickstarter. Crazy Deuce Studios has unveiled Total Chaos: Flash Gordon ...

An exclusive Barbie x Doctor Who reveal, in partnership with BBC Studios, celebrated time and time and space with dolls of the Fifteenth Doctor and Ruby Sunday. Mattel Creations, a design-driven ...

Over the weekend, Just Play UK invited Disney Stitch fans to celebrate the launch of the latest Disney Stitch toy: Many Moods Stitch. On Sunday 1st June, Just Play UK hosted a fun-filled event at ...