Their focus on glamour and aspiration makes luxury brands a natural fit for social media. For a while, it was enough to show ...

As an industry, marketing is having a bit of an identity crisis,” said Katie Martin, Senior Marketing Excellence Manager at ...

Influencer marketing (also called creator marketing) is a LinkedIn trend to watch out for. As thought leaders gain a ...

Image: Shutterstock Any business wants to remove obstacles that stand between customers and their goals on a website – whether that is completing a form, signing up for an event, or making a purchase.

Retailers “want to be easy to work with”, says Michaela Weber, interim General Manager, EMEA at BigCommerce; but the catch-22 is that reducing friction on the road to purchase can lead to a higher ...

Big companies have moved too slowly, and now need to master content creation (5-7 videos per day) Päivi Korvela, consultant (ex-Unilever and TikTok Shop): Whether we are ready or not, social commerce ...

Image: Shutterstock Over the last year, Tesco has been innovating with its customer emails, driving upticks in clickthrough rate by incorporating a range of personalised content and promotions. The ...

An annual snapshot of attitudes towards prioritising and measuring marketing effectiveness, Marketing Week and Kantar’s ‘The Language of Effectiveness 2024’, shows a distinct surge in interest towards ...

AI-powered, or vector-based, search is one of the technologies being added to ecommerce stacks to deliver better customer experiences (see our article, ‘What exactly is AI-powered commerce search?’).

When I hear the phrase, ‘Everything is an ad network’, I usually think of Uber. One reason is that media strategist Eric Seufert, who coined the phrase in a 2021 article, wrote a follow-up piece in ...

Image via Shutterstock Non-fungible tokens (NFTs) are best known as digital collectibles that could be exchanged on online trading platforms for sometimes eye-watering amounts of money during the ...

About this course This course covers the fundamentals of email, from planning to execution and measurement. Includes insight on design, targeting and using email in the marketing mix. Learning ...