From the impact of generative AI on discovery to evolving content formats and the demand for new capabilities, there’s a lot for B2B marketers to keep tabs on as we move into 2026. We spoke to ...
From ChatGPT “turn[ing] product discovery into a conversation” with the launch of its shopping research experience to Google rolling out agentic checkout (and ChatGPT’s introduction of instant ...
From AI to squeezed margins, ecommerce experts talk about the ‘elephant in the room’, which skills will be most in demand, and where efforts should be focused in 2026. Ecommerce looks to be facing ...
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