Becoming Social's Rawan Al Sayed discusses thoughtful creativity — not just trendy visuals — and the future of brand ...

Does social media have the power to change human behaviour? Can it turn campaigns into real, lasting communities? 2025 is the ...

Silx Managing Director Alex Ionides shares how the CEO and CMO can work in tandem – where marketing isn’t an isolated ...

Jaimesha Patel will oversee growth across performance marketing, strategic creativity and digital experience functions.

Google MENA's Najeeb Jarrar said, “People can use Veo 2 to explain an idea, tell a story or record a specific scene.” ...

Visa and Saatchi & Saatchi MEA are empowering small business with free media exposure on social media every time the word Visa is said in-store.

Originals - in collaboration with AKQA and Red Havas - has highlighted neighbourhoods and specific artisans in Dubai, Riyadh and Cairo with its latest The Loomhood Collection.

Mobily, and Zain saw the biggest Ad Awareness gains in KSA from Feb-March 2025, and have been ranked as top advertisers for the month.

Campaign Middle East gets the inside scoop on Riyadh Air's sonic identity, revealing key insights and brand positioning.

The Heriot-Watt scholarship winners, part of Campaign Middle East's Faces to Watch, have been announced as below.

Social media has evolved from being just a marketing tool to becoming a business driver – shaping launches, strategies and engagement.

The Network Communication Group has named Claude Abboud as General Manager for its Saudi Arabia operations, marking a ...