Recognise that social media brand advocacy from your community is invaluable and powerful, says Jeep's Yara Yousef Maroun.

Publicis Media Middle East and talabat have announced a new strategic partnership aimed at helping brands align media investment more closely with shopper behaviour across the MENA region. The ...

Burson's Raneem Saleeh and Youssef Yammine are named the winners of the PRCA MENA Young Lions PR Competition 2025.

The Instagram Creators Summit will host a group of hand-picked creators who represent a global reach of more than 231 million ...

Visa and Saatchi & Saatchi MEA are empowering small business with free media exposure on social media every time the word Visa is said in-store.

Does social media have the power to change human behaviour? Can it turn campaigns into real, lasting communities? 2025 is the ...

Becoming Social's Rawan Al Sayed discusses thoughtful creativity — not just trendy visuals — and the future of brand ...

Silx Managing Director Alex Ionides shares how the CEO and CMO can work in tandem – where marketing isn’t an isolated ...

Originals - in collaboration with AKQA and Red Havas - has highlighted neighbourhoods and specific artisans in Dubai, Riyadh and Cairo with its latest The Loomhood Collection.

Jaimesha Patel will oversee growth across performance marketing, strategic creativity and digital experience functions.

Google MENA's Najeeb Jarrar said, “People can use Veo 2 to explain an idea, tell a story or record a specific scene.” ...