BBDO New York puts a fun spin on nostalgia to target people over 30 for the brand’s Rapid Wrinkle Repair Serum.

This new agency has AI agents in its sales and creative departments and will also build AI agents for clients.

Jerret West talks targeting, how Roblox decides when to leverage cultural moments and the likelihood it will pursue a movie a la Minecraft.

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Media buyers and sellers predict the most impactful measurement changes in this year's upfront, and what's still missing in ...

Subscribe and get unlimited access to Ad Age’s award-winning industry coverage for $20 $10 your first month.

Adopt will become a part of Publicis Connected Media as part of the acquisition.

Gary Vaynerchuk criticized the ad industry's approach to organic social content during his keynote Q&A session at Possible.

The Walmart sibling is repositioning its retail media offering as a “retail experience network.” ...

Jonas, Dude with Sign, Lil Cherry and Paul Olima star in a spot where creators trade online attention for something better.

Media buyers and sellers predict the most significant changes to the TV upfront brought on by streaming—and if this is the ...

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