With a nickname, logos and everything that goes with a permanent brand identity now officially a part of who they are, the ...

After 13 months of careful review and input from the community in Utah, the National Hockey League franchise in Salt Lake ...

Utah Hockey Club is morphing into the Utah Mammoth. That’s what the NHL franchise will permanently be known as, the ...

Team introduces permanent brand identity including colors, logos, and jersey designs ...

The Utah Hockey Club rebrands as Utah Mammoth, sparking a naming clash with Denver's Colorado Mammoth lacrosse team.

Smith Entertainment Group announced this week that “Utah Mammoth” is the official name of the team it acquired in April 2024.

Although the mammoth is extinct as a species, Utah picking the Mammoth as its identity will bring new life to the beast in a ...

After a 13-month process that included trademark drama and more than 850,000 ballots cast by fans in multiple rounds of ...

The Utah NHL Franchise has finalized plans for a new mascot and logo. The team will now move forward as the Utah Mammoth. The ...

Minutes after Utah Mammoth was announced as the brand identity for Utah’s NHL team, a handful of the team’s most loyal fans received a direct message: “We want to invite you to get closer to the ...

Team introduces permanent brand identity including colors, logos, and jersey designs; Utah Mammoth name chosen by fans ...