Since the was launched last year, phone makers have focused heavily on adding AI to every facet of their smartphones. Apple launched last year — which brought a different, more personal, approach to AI with the iPhone 16 — a few months after Google unveiled .

The Galaxy S25 Plus is a tougher sell given how it shares the same set of Galaxy AI features and cameras found on the cheaper S25 model. It's a powerful, big-screen phone, but it's hampered by a dimmer display and modest battery life improvements over its predecessor.

The Galaxy S25 has a new “suggested replies” feature that uses on-device AI to suggest replies to messages you receive.