Apple on Thursday disclosed its iPhone sales dipped slightly during the holiday-season quarter, signaling a sluggish start to ...

Sales of Apple iPhones dropped the end of last year, as the tech firm's roll out of new artificial intelligence (AI) features ...

The company has heavily advertised AI features since the latest iPhones were released in September.

Key Takeaways More iPhones were upgraded during Apple’s fiscal first quarter than any previous period, CEO Tim Cook said on ...

The AI tech DeepSeek used to train its reasoning model might be just what Apple needs for major Apple Intelligence ...

Apple has kicked off iOS 18.3, iPadOS 18.3, and MacOS 15.3 with one significant change affecting AI. Since its debut, Apple ...

Apple reported $18.5 billion in sales in greater China last quarter, comfortably below consensus estimates of $20.9 billion.

Apple's earnings call is today at 5 pm ET. AAPL stock heads into the report down 4% YTD. Analysts are focused on services and ...

Apple executives said they expect sales for the current quarter to rise in the low- to mid-single digit range. After accounting for a 2.5 percentage point impact from foreign exchange rates, that ...

Tim Cook insists Apple Intelligence is convincing people to upgrade — even if the features are underwhelming so far.