Hollywood used to shrug off social media influencers. But in the last year, five big streaming services, including Netflix, ...

Netflix has announced that AI-generated mid-roll ads are coming in 2026 YouTube this week also revealed its new ...

YouTube's rivalry with the major studios is heating up. Disney this week sued the company after it poached an important ...

As Netflix and other streamers invest more in sports, here's what it takes to stream a live event and why it's so hard.

Two major media companies, Netflix and YouTube, announced plans this week to utilize new ad formats to keep users engaged, and both are using AI. Netflix's announcement came during its annual Upfront ...

Netflix's AI ad strategy aims to blend brands into the binge-watching experience. This followed YouTube's plan to use AI for ...

Streaming platforms like Netflix, YouTube, and Amazon Prime Video are embracing AI to revolutionise how ads are presented.

In response, Disney is suing YouTube and Connolly, sources briefed on the situation told The Athletic. Connolly was under ...

Walt Disney seeks to stop Alphabet's YouTube, which announced on Thursday that it has appointed long-time executive Justin ...

YouTube made its pitch to advertisers on Wednesday, accompanied by a flashy performance from Lady Gaga and special ...

Unlike other networks and streamers, it doesn’t present a big slate of new programming to whet Madison Avenue’s appetite for ...