The flash of yellow as you walk down the supermarket aisle can only mean one thing - there are discounts to be had. And the colour of the reduced price sticker hasn't been chosen at random ...

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If you're wondering why reduced stickers are always yellow in supermarkets you may be unsurprised to learn it's all part of a deliberate plan. According to Add People, the yellow colour has been ...

Many supermarkets use yellow stickers to show which products are being offered at a discount. These are usually items that will soon go past their sell by date, and their cost has therefore been ...

And if you regularly nab reduced items, you might wonder just why the stickers on them are yellow - regardless of the store they're in. According to a marketing agency, the colour choice is no ...

Want more deals? Visit CNN Underscored’s Guide to Memorial Day for wall-to-wall coverage of the best discounts to be found through the holiday weekend.