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The global hair scrunchies market, valued at US$ 2.2 billion in 2022, is riding this wave of resurgence and is projected to grow at a CAGR of 5.9% from 2023 to 2031, reaching a valuation of US$ 4. ...

Celebrity hair stylist Luke Hersheson says: ‘If a client has thinning hair, I suggest keeping hair-dryer use to a minimum. Let it 80 per cent air-dry and then blow-dry to style at the end.’ ...

Scrunchie content has racked up over 750,000 posts on TikTok, while searches for Apple watch scrunchie bands are up over 4,000%, not to mention the growing trend for customisable crochet scrunchies.

Jeremy Moeller / Getty Images Don’t worry, scrunchies aren’t going anywhere anytime soon. Specifically, Bashir says larger (silkier) scrunchies are making the rounds for fall 2024.

Scrunchies are also a design pioneered by independent brands. Roop, Made by Maman and most notably Good Squish sells cute ‘n’ kitschy designs typically crafted from deadstock materials.

Organic cotton, linen, silk, velvet, and satin are some of the most common fabric options you will find for hair scrunchies. However, the question remains, which fabric scrunchie is right for you!