As large language models reshape how brands reach consumers, traditional ad shops face pressure to reinvent themselves or get left behind.
Data-driven attribution and smart bidding are no longer optional when targeting a generation that loops between video, social ...
Opinion
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ChatGPT ads: Everything you need to know

Floodlight reports ChatGPT ads launched on Feb. 9, 2026, aimed at free and Go users, separating ads from chatbot responses while ensuring user privacy.