The return of in-banner video is driving down CPM rates for dedicated video inventory and creating user experience and ad ...

User experience (UX) is the key to increased productivity by enhancing the usability and interactivity of the product. Machine learning (ML) solutions have raised user and academic awareness of ...

After many years in mobile advertising, from media buying to demand side platforms (DSPs) and now leading a company focused on mobile OEM advertising, I have seen user acquisition (UA) move from ...