The superstar is launching her bestselling brand at the beauty retailer with in-store hair treatments and weekly events.

Beyoncé and Tina Knowles expand their haircare brand Cécred to Ulta Beauty stores, bringing inclusive haircare to a wider ...

Beyoncé's Cécred products are now available at Ulta Beauty nationwide. The brand will also launch a new "Cécred Sunday" salon ...

Everything you need to know about Cécred's entry into Ulta—plus one Cosmo editor's comprehensive review of the line.

Beyoncé and her mom Tina Knowles came together for a video promoting the launch of their haircare line Cécred at Ulta Beauty.

Beyoncé dropped a new video for her haircare brand, Cécred, and while she served face, grace, and glam, the internet gave it a new label: “jumpscare.

Operation get @cecred at @ultabeauty is officially COMPLETE,” as Beyoncé’s luxury haircare line Cécred has officially landed ...

Beyoncé and her mother, Tina Knowles, celebrate the debut of Cécred haircare line at Ulta Beauty and its online store.

Beyoncé was glowing in a chic, all-white ensemble amid a major moment for her haircare brand, Cécred. The "Texas Hold 'Em" singer looked incredible in a white blazer dress that hit the tops of her ...

In the clip shared on Instagram, the “Drunk In Love” singer smiled as she applied her Cécred Nourishing Hair Oil to her platinum blond locks.

Beyoncé stunned at the epic event to launch her Cécred haircare line in Ulta Beauty and Cécred Sundays mini salons in hundreds of stores.