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WPP is amplifying its partnership with TikTok, becoming the first advertising and marketing services company to integrate ...

TikTok’s new AI tool lets brands generate virtual influencer videos, raising questions about authenticity and the future of ...

TikTok’s biggest star, Khaby Lame, has departed the United States following his detention by immigration authorities in Las ...

Binge is partnering with Tiktok to allow the platform’s users to access the first episode of Billion Dollar Playground via a ...

Here are seven key digital marketing lessons for small businesses in Florida.

The maker of Jaffa Cakes, Jacob’s crackers and Godiva chocolates is reshaping the cultural relevance of some of Britain’s best-loved snack brands as it aims to win over the next generation. Strategy ...

Digital jokester Adam Waheed used his smartphone to bypass Hollywood’s gatekeepers and build a 55 million–strong fan base and multimillion-dollar brand empire. Alongside a bold new wave of digital ...

Cheese may have lost a bit of ground in search interest over the past year, but consumers are not turning away – they are ...

The need for privacy-safe identity resolution is one of Acxiom parent IPG's “big bets,” even in the wake of Google's decision ...

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Writing a book is still the fastest route to instant credibility, but most people don’t have the time or team to do it themselves,” said Dani Dennis, Founder and CEO of Fifth and Rich. “The Brand ...