This insistence on the club’s official name is part of the brand refresh that was debuted last year with the slightly tweaked logo ... deal is — Tottenham Hotspur is a football club, Tottenham ...

The most notable switch to this year's kit comes from the logo placement. Traditionally, Spurs, and most football kits, have the club crest on the left chest and the brand logo on the right.

TOTTENHAM HOTSPUR or TOTTENHAM HOTSPUR FOOTBALL CLUB. “We’re proud of our full name so we never refer to the club as Tottenham, Tottenham Hotspur FC or THFC. Of course, we’re also called ...