Today’s guest columnist is Martin D. Edel, Co-chair of Goulston & Storrs’ Sports Law Practice. He teaches Sports Law at ...

Jack Morton’s Dan Lord explains how the immersive nature of esports marketing opens huge opportunities for brands to get ...

The Pirates are reversing course as part of their apology to legend Roberto Clemente’s family. After angering their fans and ...

A small detail front and centre at Ken Hinkley press conferences can unlock the intricate and sometimes confounding maze of sponsorships in the AFL.

Roll up for a relegation road trip featuring Ipswich Town, Southampton and Leicester City, clubs promoted to the Premier ...

Among the 1,800 international participants were athletes from dozens of countries, running shoulder-to-shoulder with ...

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Look closer and you will see the red KFC logo on the sponsor banner behind Hinkley. The fried chicken joint is a major enough sponsor to break through McDonalds’ protected sponsor rule over most ...

A photo posted online shows Carlton players lined up in front of a large sponsorship banner - emblazoned with ... Gatorade the official sports drink, and Carlton Zero the league's first official ...

Local governments, schools, and other public buildings will be fined $500 per day if they fly or display the Pride flag.

The Boston Celtics' season started with a record-tying 3-point night. It was a sign of things to come.The Celtics broke the ...