Ethnography and observation has become a popular qualitative research approach, as brands have focussed on measuring implicit consumer behaviours, and understanding the context of decision making.

Ethnographic methods include structured and open-ended interviews, participant observation, virtual ethnography, discourse analysis and secondary research. Ethnographic findings will be integrated ...

Migrants Arrive On The Beaches Of Lesbos Besides such ‘participant observation’, most of ... will otherwise remain locked to outsiders. Ethnography, then, is straying out of our comfort ...

Course topics will include social theory and ethnography, ethics and research design, interviewing and participant-observation, qualitative data analysis, and thematic coding. Week 1: February 4 What ...