In 2019, Coke opted to resuscitate one of its most controversial marketing decisions, the ill-fated 1985 launch of New Coke.

Coca-Cola on Thursday unveiled a new marketing campaign to boost sales of its soda at restaurants as declining traffic and ...

Add Yahoo as a preferred source to see more of our stories on Google. While Pepsi spent years calling itself the "choice of a new generation," Coca-Cola was busy creating commercials that helped ...

While Pepsi spent years calling itself the "choice of a new generation," Coca-Cola was busy creating commercials that helped define those generations. From emotional Super Bowl moments to futuristic ...

Named ‘Drink in America’ the three minute-long film sees the quaint, folksy and very 70s original song reimagined with a ...

The soda giant reimagined the song from its iconic 1971 “Hilltop” ad for an effort that spans packaging, experiences and ...

Brands are also highlighting the importance of human connection, whether that's Amstel drinkers gathering with friends, a ...

For the first time, the soda giant is bringing together more than a dozen QSRs to demonstrate how diverse customers are ...

On May 1, however, both beverages will be easily spotted in “ The Devil Wears Prada 2 ,” part of an alliance struck between ...

The Coca-Cola Company has set out more plans to invest in its production of Fairlife milk in the US. A $650m project will see Coca-Cola add more production lines at its Fairlife manufacturing facility ...